LaLiga Introduces Augmented Reality Graphics In Real Time For Viewers

LaLiga is introducing integrated data and augmented reality graphics in real time on the pitch to offer viewers an innovative, seamless immersive experience as it continues to evolve with data analytics, artificial intelligence and machine learning as pillars of its technological approach.

LaLiga has set a benchmark in terms of leveraging technology in competitions globally and the 3D infographics will allow fans to live every game even more intensely and to help them understand the game even better.

All the latest data and stats about the players, the evolution of the game in real time will be available to fans. Revealing patterns in short placements and the yards for success of free kicks and penalties and fans can further watch the game with a virtual audience.

The real-time performance data in the cloud is offered by LaLiga’s Mediacoach. Introduced to Spain in 2010, the tool is now used by the 42 clubs of the competition with over 430 club staff accessing it. The team behind Mediacoach is focused on adding new features that will sharpen the tool and ensure that even more groups, from club trainers to media partners, can benefit from it.

This season, Mediacoach has multiplied the number of cameras in the stadiums to take real-time tracking data to new levels, while opening the tool to more users via the cloud.

“The use of data is a huge differentiator for the global sports industry,” said Ricardo Resta, director of LaLiga’s sports area and the Mediacoach platform. “With Mediacoach we are ensuring that the best information can be accessed by all LaLiga clubs, no matter their size. It’s how we ensure that the league grows as one.”

“In discussion with the clubs, we found that many had coaches or technical staff who wanted to use Mediacoach but could not be physically in the stadium,” Resta explained. “Moving to the cloud helps all teams to follow the match together with the same level of insight, no matter their location.”

With this new feature, all partners and collaborators within a club can study live matches, or recent matches of an upcoming rival, to provide informed feedback. It allows clubs to cover more ground, with different individuals focusing on attack, defence, individual players, or physical conditions. Soon, a chat function within Mediacoach will allow all of these different teams to share their insights within the application, speeding up the decision-making process.

Beyond this, the cloud platform will make it quicker and easier to share the information with broadcast partners or sponsors around the world, allowing them to enhance their programmes and campaigns with new and insightful data.

“Mediacoach will remain transparent and accessible for everyone who wants to understand our competition better,” Resta concluded. “The use cases are multiplying by the day and the possibilities for the future are limitless.”