LaLiga Appoints Simon Li As Regional Commercial Director For SE Asia

August 17, 2020

Former Liverpool FC Senior Global Partnership Development Manager Simon Li has taken the role of Commercial Director- SEA, Japan, South Korea and Australia at LaLiga.

He will be based in the league’s Singapore Regional Headquarters, reporting to Managing Director Ivan Codina.

“In Simon, we believe we have a team player with great credentials, well-established relationships and deep cultural sensibilities,” Codina said. “We look forward to Simon bringing to the table his ability to further propel our growth in the region and as a wider organisation.”

Simon brings with him 10+ years of corporate strategy, business and partnership development, and sports marketing experience within the Sport & Entertainment industry along with a strong understanding of the digital landscape and cultural nuances of the region. Previously, he held positions in Liverpool FC in London focusing on Asia, Hong Kong SAR Seven League part of Mailman Group in London, and Konami Digital Entertainment in Tokyo, Frankfurt and London.

He will work closely with the Singapore Office and each of the nine LaLiga Global Network Delegates strategically placed in key markets of the region, coordinated with the International Commercial Department in our Madrid Headquarters.

Li said: “I am thrilled at the opportunity to join one of the most exciting and innovative sports and entertainment properties, where I am able to blend my professional experience and track record of developing businesses and partnerships, with my passion for sport and entertainment.”

Throughout his career, Simon has collaborated with global brands, rights holders, telecommunication companies as well as start-ups across Japan, South Korea, SEA, EMEA and LATAM to help deliver commercial growth, brand equity and social impact. These global brands include Samsung, Sony, Adidas, NH Foods, Ferrero, Google, Apple, FIFA, UEFA, NBA and LaLiga.