Lagardère Hooks Up With Story Mob

Lagardère Sports has signed a deal with The Story Mob for communication and consulting in relation to eSports brands.

Lagardère will represent the people in the on-air talent and community influencers group opened by The Story Mob in September.

Moritz Altmann Head of eSports at Lagardère Sports. Said: “With more and more brands taking their first steps into the eSports space with us, it’s more important than ever that we’re working together to create clear and measurable impact for eSports fans – and communications strategy is key.”

“We’re thrilled for the opportunity to contribute communications expertise to the largest dealmaker in eSports’, said Anna Rozwandowicz, Co-Founder at The Story Mob. “This partnership offers a fantastic opportunity not only for us to work with the best in the business to create powerful storytelling through influencer and media outreach, but also for us to help brands build meaningful communication paths directly to esports fans.”