Lack of Sponsorship/Sales Force Int’l Showjumping Event Cancellation
March 10, 2011
A lack of sponsorship and poor ticket sales have led to the cancellation of an international showjumping event scheduled to be held at the Sheffield Arena next month between 22-24 April.
The Yorkshire International Showjumping Event has been reluctantly cancelled due to facing “substantial financial losses” according to its organisers.
A statement from the organisers said: “This decision has not been taken lightly but is a result of insufficient levels of sponsorship in an increasingly difficult economic climate, together with a general lack of support by potential visitors to the event… in terms of advance ticket sales.
“This is an incredibly sad day, but the costs of running a three-star international jumping event at a major indoor venue are significant.
“Balanced against the limited support we have received to date, we could not possibly contemplate bearing the substantial financial losses we were facing.”
Sponsors, athletes, officials and contractors who had agreed to support the event were released from their obligations to the event in order to seek alternative opportunities.
The statement continued: “There is no way we could consider running an event and not being in a position to pay everybody at the end of the day. added.
“It is generally acknowledged that there is a lack of international jumping shows within the UK, never more so than in the run-up to an event such as the London Olympics in 2012.
“We intend to pursue other options to run an international jumping show at a venue in Yorkshire at some time in the not-too-distant future.”