LA Galaxy & Chevrolet Launch New Fan Network

May 29, 2013

Car manufacturer Chevrolet has launched a social media initiative as part of its partnership with MLS club LA Galaxy.

The “Galaxy Social Hub Connected By Chevrolet” allows Galaxy fans to offer commentary and talk with each other. It will also feature news, information and exclusive content, which can be scaled to a range of devices. The site, created by Sanborn Media Factory, also channels Facebook, Pinterest and Twitter to create a unified fan community.

Scott Carlis, VP digital and social media at AEG Global Partnerships, Galaxy’s marketing organisation, said: “This is a very tech-savvy audience. Anything we can do to create experiences that amplify a live game is extremely beneficial for Galaxy and its fans. And it provides a new channel – an opportunity for Chevrolet and others who want to be part of a more immersive experience.” 

Chevrolet has been associated with LA Galaxy for three years and is also the presenting sponsor of the LA Galaxy Academy.