Kraft Foods Inks USA Hockey Sponsorship Deal

American grocery producer Kraft Foods has signed a deal to become the official sponsor of USA Hockey.

The multi-year agreement is highlighted by USA Hockey’s support of the Kraft Hockeyville program, nurse which is launching in the United States on Jan. 1, sick 2015. Kraft Hockeyville will give hockey towns in the U.S. a chance to enter to win a $150,000 arena makeover courtesy of Kraft, have an NHL preseason game played in its local arena that is showcased on TV, and earn the title, “Kraft Hockeyville” for the year.

In addition, Kraft will be designated as the presenting sponsor of USA Hockey’s highly successful national Try Hockey for Free Days, the first for the 2014-15 season which is set for Nov. 8.

“Kraft is home to some of the most beloved and iconic brands in the food and beverage industry and we’re thrilled to have them as a partner,” said Dave Ogrean, executive director of USA Hockey. “We look forward to a mutually beneficial relationship and appreciate their desire to be part of our efforts to help to continue to grow and advance our sport.”

Kraft will also be designated as a “Proud Partner of USA Hockey Families.”

“Hockey arenas, like all local sports facilities, are gathering places for communities; places where kids go to learn, play and compete,” said Dino Bianco, Executive Vice President and President, Kraft Beverages. “USA Hockey is a tremendous partner helping us to earn a place in our consumers’ lives by forging meaningful family connections and celebrating the spirit of amateur sports.”