Korean Olympic Sponsors Boosted by Team’s Success

Sponsors of  Olympic sports in South Korea are enjoying the benefits of their marketing campaigns after the South Korean Olympic team returned home with a high number of medals in sports that are generally not popular sports in the country.

Manufacturing company, SK Group was a major sponsor of the Korean fencing team thatbrought back six medals from the London Games.  The country’s shooting team, sponsored by manufacturing and construction company, Hanwha Group, won five medals as did Korean archery team, sponsored by Hyundai Motor Group.

A spokesperson for the Federation of Korean Industries said the positive results in less popular sports has been very beneficial to the companies that sponsored them.{jcomments on}