KBO Enjoys Lucrative 2012

A report from the Korea Baseball Organization (KBO), South Korea’s top professional baseball league, revealed that its revenues last year were the largest ever.

The Korea Baseball Organization Properties(KBOP), the marketing wing of the KBO, said that the league earned US$32.9million in baseball-related businesses in 2012, surpassing the previous record US$32million record set in 2011.

The eight KBO clubs drew about 7.15 million fans last year, the first time that the KBO’s attendance reached more than 7 million since the league’s inception in 1982.

The KBOP revealed that the league earned a record US$60.4million in ticket sales in 2012, up from US$52.1million 2011. The league’s TV contract with local broadcasters accounted for US$23.6million, corporate sponsorships brought in US$7.6M. The league gained US$1.9million from merchandise sales.{jcomments on}