Karbonn Mobiles to Title Sponsor Champions League Twenty20

August 7, 2012

Leading mobile handset manufacturers Karbonn Mobiles have signed up as the title sponsor of the fourth edition of the Champions League Twenty20.

The fourth edition of the marquee tournament is due to be held in South Africa later this year. Karbonn Mobiles signed the deal with ESPN STAR Sports, drugs the commercial partners of Champions League Twenty20.

“We are delighted to have Karbonn Mobiles come on board as the title sponsor of Champions League T20,” said Aloke Malik, Managing Director, ESPN Software India Pvt Ltd.

“I am very confident that this association will deliver a lot of value to Karbonn Mobiles who have been closely invested in T20 cricket for quite a while now.”

“Champions League Twenty20 in just 3 editions has established itself as a marquee cricket property. This year teams from as many as 8 cricket playing countries will feature in the tournament. From the subcontinent alone, we will see 6 teams in action. Besides the 4 IPL teams, for the very first time, we will have representation from Pakistan which will generate further interest in this block buster property,” added Aloke.

As part of this deal, Karbonn Mobiles will have rights to on ground title sponsorship with all its entitlements.

The tournament will now be called Karbonn Champions League Twenty20.

Overall, the fourth edition of the Champions League Twenty20 will feature a total of 14 teams and 29 matches across four venues – Centurion, Johannesburg, Durban and Cape Town.

Pradeep Jain, Managing Director, Karbonn Mobiles commented: “Karbonn Mobiles is extremely proud to be associated as the title sponsor of Champions League Twenty20 and reiterates its commitment to Cricket with this brand association. We are sure that this fourth edition of CLT20 will become a grand success and will bring more edge-of-the-seat entertainment to the cricket fanatics from across the world. Cricket is one game which is considered as a religion in India and our association with it has helped in breaking the clutter and creating right visibility amongst our target audience.”