Juventus Brings On 10Bet As Betting Partner

Online sports betting brand 10Bet has become official betting partner of Serie A championship team Juventus in a multi-year deal

During the multi-year deal, the Maltese-based company will develop promotional content and marketing activities for Juventus fans, including exclusive creations and prize giveaways that will give supporters the opportunity to experience the Italian champions up-close.

Giorgio Ricci, Juventus Chief Revenue Officer, said: “We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities. The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies. In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”

A 10Bet spokesperson said: “We’re thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”