Juventus Announce Major Adidas Kit Deal

October 25, 2013

Juventus have announced a new deal with Adidas that will see the German sportswear giants provide kits for the Serie A champions.

The new six-year deal will begin from the 2015-16 season and is reported to be worth at least $190 million.

A club statement said: “Adidas will be the technical sponsor of all Juventus teams for a fixed consideration of €139.5 million over the six-year term.

“The consideration does not include the value of Adidas products that will be annually supplied to the club or the programme of performance related incentives and bonuses available to the club.”

“Adidas will manage all Juventus’ licensing and merchandising activities for a fixed consideration of €6 million per annum. The club may also benefit from additional royalty payments upon exceeding a threshold of sales.”

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