Justin Rose’s Brand Set to Rise following US Open Triumph

By Ismail Uddin

England’s first major winner for 17 years is set to raise Justin Rose’s marketability according to one sponsorship expert. 

Justin Rose picked up the US Open, winning by two shots, to become the first Englishman since Nick Faldo in 1996 to win one of Golf’s ‘majors’ and Nigel Currie, Director of brandRapport believes his stock will rise following the victory and he will hold all the cards when it comes to negotiations with new and current sponsors.

“Winning a major will potentially double his sponsorship/off course earnings,” he told iSportconnect. 

“He will have clauses in his sponsorship contracts that will trigger bonuses because he has now won a major.  His next round of sponsorship negotiations will see him in a much stronger position as a winner of a Major.” 

“It is particularly significant because he is the first Englishman to have won a major since Faldo in 1996.  We probably got used to success in the 80s and 90s but it has proved harder for the British players to win Majors in recent years.  This uniqueness will add significantly to his marketability.“ 

Rose also showed signs of how he could be attractive for sponsors following his victory by not letting his emotions overbearingly get to him and by acting in a professional manner during media interviews. 

Currie believes this is a good trait to have in an ambassador. 

He added: “He is very good with the media and potentially very attractive to sponsors. 

“Golf is one of the really big global sports so winning a Major promotes the player to a huge global audience.” 

Justin Rose is currently sponsored by Ashworth, Taylormade, British Airways, Zurich, Adidas, Golf at Goodwood, Jumeirah, EA Sports and 4Sports & Entertainment.

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