Johnson & Johnson Complete FIFA World Cup Global Sponsorship

July 8, 2011

FIFA have announced that pharmaceutical giant Johnson & Johnson has agreed a deal to add to the world soccer governing body’s sponsorship portfolio for the 2014 FIFA World Cup, which will be held in Brazil. This announcement signals the completion of FIFA’s global sponsorship sales for the event.

Johnson & Johnson becomes the Official Healthcare Sponsor of the FIFA World Cup, with exclusive rights to activate across their Consumer, Medical Devices & Diagnostics and Pharmaceutical sectors.

The agreement secures extensive global marketing rights for the company, including the right to associate their brands with the 2014 FIFA World Cup and the FIFA Confederations Cup 2013 in promotion and advertising activities all over the world.

Thierry Weil, FIFA Marketing Director, said: “Having a global, broadly based and trusted company like Johnson & Johnson as a FIFA World Cup Sponsor is a great asset for FIFA and we are honoured to welcome them on board. To have completed our global sponsorship sales three years before the event is truly remarkable and a source of great pride for FIFA.”

Johnson & Johnson corporate vice president Brian Perkins added: “The FIFA World Cup unites people of all cultures, ages and socioeconomic levels like no other event, and we’re excited to tap into this passion and reach to further impact health and wellness around the world.”

The company now joins fellow FIFA second-tier sponsors Budweiser, Castrol, Continental, McDonald’s and Yingli Solar as well as Brazilian brands Oi, Seara and Yingli Solar.

There are now just three National Supporters slots remaining in FIFA’s three-tier sponsorship structure for the 2014 FIFA World Cup™, reserved for domestic companies based in the Brazilian market.