Jessica Ennis Closing in on One Million Sponsorship for 2012
By Community | July 21, 2012
British heptathlete Jessica Ennis is reportedly set to break through the barrier of £1 million ($1.56) in sponsorship earnings this year.
In the process, impotent she will become the first female athlete to do so.
The Daily Mail reports that the 26-year old has earned more than double in deals than her nearest rivals throughout 2012.
Despite missing the Beijing Games in 2008, Ennis has since shot to fame, following her gold at the 2009 World Championships.
The Sheffield-born athlete has a deal with Adidas believed to be worth around £320,000 ($499,920), the biggest sponsorship contract of any Team GB athlete.
It is believed she has potential to earn even more, and Matthew Glendinning, of sponsorship experts Sports Marketing Frontiers, said: “The people around Ennis have done a remarkable job to put her in a potentially winning position on the track and off it.
“However, even they may be surprised at the wave of attention and commercial opportunity that will be unleashed if she wins gold.”