Jaguar Agrees to Sponsor Online ECB Content

June 22, 2011

A deal has been agreed that will see car manufacturer Jaguar sponsor the English Cricket Board (ECB) channel on ePlayer, the VoD network.

The agreement serves as an extension of the company’s commercial links with English cricket, having struck a four-year deal to become the official vehicle of the England cricket team last year.

Its latest cricket sponsorship is on the VoD network, owned by sports media firm Perform, which offers highlight packages to newspapers and other websites. Content from cricket matches can be viewed through ePlayer, which is syndicated across more than 300 websites.

The exclusive deal is reported to be worth six figures, brokered by Mindshare, and starts immediately, running until November, with the time period covering the remainder of the current tour by the Sri Lanka cricket team, and the visit of the Indian team later in the summer.

The terms involve a Jaguar and ECB co-branded header, with a sponsorship bumper and pre-roll ads running with the car manufacturer’s logo as the ePlayer channel shows highlights of tests, one-day and T20 internationals.

Jenny Smith, sports brand partners’ manager at Jaguar, said: “EPlayer provides us with an official platform to reach an extended audience through some of the best UK publisher websites and is very much a natural progression of our current association with English cricket.”