Jacob’s Creek Announces Andre Agassi Partnership for Wimbledon Marketing
By Community | June 24, 2013
Andre will share the on-and-off the court experiences that have shaped his life, as part of the Jacob’s Creek Open Film Series 2.
The footage is a series of short films entitled the Open Film Series, which is available for viewing via the Jacob’s Creek website, and Youtube channel. Consumers will have the opportunity to engage with the program by entering a sweepstakes via Facebook with the lucky winner having the chance to win a private dinner event with Andre Agassi in Las Vegas.
Matt Foley, Brand Director of Jacob’s Creek, describes the partnership: “We are thrilled to be able to feature Andre Agassi in conjunction with Wimbledon and to have the opportunity to share these rich personal stories with our consumers.”
“The film series allows consumers to have an insider’s view of this great champion’s interesting life, and it’s both inspirational and at times very funny. Andre did a fantastic job of bringing to life his partnership with Jacob’s Creek in a truly memorable way,” say Foley.
“Partnering with Jacob’s Creek has given me the opportunity to share, through film, some of the most important and influential times in my life.” said Andre.
Jacob’s Creek, an iconic Australian wine brand, is the official wine of Wimbledon. Television ads featuring a short trailer from the film series will be airing on ESPN and ABC during Wimbledon, while a supporting print and digital campaign will be running in Wine Spectator and Winespectator.com