Jacksonville Jaguars Announce Official Supermarket Sponsor

July 28, 2013

The Jacksonville Jaguars have announced a five year partnership with Publix where the supermarket chain becomes the Official Supermarket of the Jaguars.

Publix joins the Jaguars “Jamboree,” the most significant corporate partners of the team. 

The centerpiece of the partnership will be a tailgating platform in which Jaguars fans will have the opportunity to participate in tailgating experiences at Jaguars games and in-store promotions at Publix.

The partnership includes presenting sponsorship of the Jaguars pregame radio show on WOKV radio, the Publix Tailgate Show, in which lucky tailgating fans will win Publix gift cards and Jaguars merchandise. Jaguars fans will also have the opportunity to be recognized as the “Tailgater of the Game” during the game and participate in on-field contests during TV timeouts. Other sponsorship elements include weekly tailgating recipes on Jaguars.com, signage inside and outside of EverBank Field, and player and cheerleader appearances during the season at various Publix locations. Further, theJaguars, Publix and other key partners will team up to tackle hunger during the holiday season.

“We are thrilled to have Publix join the Jaguars family,” said Jaguars Senior Vice President of Corporate Partnerships Scott Massey. “Publix is a great brand and a highly respected part of our community. Jaguars fans will feel like they’re ‘home’ when shopping at Publix during the season, as Publix is known for its terrific in-store activation. Tailgating is synonymous with football and we look forward to working with Publix to provide fun and memorable experiences to Jaguars fans each year.”

“We are equally excited about this new partnership and venture,” said Publix Super Markets Jacksonville Division Vice President Scott Brubaker.

“The Jacksonville Jaguars are iconic, have a great reputation and a loyal fan base in the wonderful Jacksonville community and across the nation. We are eager to forge a meaningful and beneficial working relationship with theJaguars organization and partner in worthwhile community efforts.”