Jack Wolfskin Renews Sponsorship Agreements with Liverpool & Fulham

April 18, 2013

German outdoor clothing outfitter, Jack Wolfskin has announced two new sponsorship extensions today with English Premier League teams Liverpool and Fulham.

Jack Wolfskin will return for the next two seasons as Fulham’s Official Outdoor Equipment Partner until the end of the 2014-15 campaign. They initially began their relationship in 2010.

Fulham FC Chief Executive, Alistair Mackintosh, said: “The Club has developed an excellent working relationship with Jack Wolfskin over the past few years. Barclays Premier League matches are broadcast live in over 200 countries worldwide and I’m delighted that over the next two seasons with Fulham FC, Jack Wolfskin will continue to raise the profile of its brand both in the UK and globally.”

Jack Wolfskin Chief Marketing Officer, Elke Stein, said: “The past year has shown how our investments have really paid off for the brand. We were able to significantly raise our profile and the expansion of our sponsorship activities will undoubtedly reinforce and promote this development.”

While Liverpool’s partnership with Jack Wolfskin, which began in 2010, will go into the 2015/16 season.

Liverpool FC’s chief commercial officer, Billy Hogan, said: “We are delighted to renew our partnership with Jack Wolfskin, one of the world’s leading outdoor brands.

“We’ve worked hard to develop campaigns that benefit our fans, Jack Wolfskin, and the club. In partnership, we have achieved a unique balance, and we are thrilled to extend our relationship with Jack Wolfskin for a longer term with the club.”

Elke Stein, said: “For three years we have seen first-hand the benefits of a partnership with Liverpool FC. The club has a phenomenal reach, which has helped raise awareness of our brand in key markets.

“The lure of the Premier League goes further than just Great Britain. Liverpool FC matches are broadcast in important markets for us, such as China and Russia, helping to raise the profile of Jack Wolfskin.”