ITTF Serves Up Partnership Deal With TATA

By Shantanu Srivastav | April 12, 2018

The International Table Tennis Federation (ITTF) has signed a new three-year partnership with TATA Wooden Door as a major sponsor for the World Table Tennis Championships.

As part of the deal, which runs until 2020, the TATA Trickshot Challenge will return at next month’s tournament in Sweden.

ITTF originally joined forces with the Indian conglomerate for last year’s 2017 World Table Tennis Championships in Germany.

ITTF CEO Steve Dainton said of the partnership: “On the back of a very successful 2017 World Championships, we are proud and happy to welcome TATA Wooden Door as a Major Partner and Official Door company of the 2018, 2019 and 2020 World Table Tennis Championships. In 2017, we spoke about opening doors to global markets for TATA through the World Championships platform, and the 2017 World Championships was broadcasted in China and globally, exposing the TATA Wooden Door brand to over 350 million audiences worldwide.”

TATA’s Deputy General Manager Zhang Yan added: “The coming three years is a crucial period for TATA, and we hope that the ITTF will lead TATA Wooden Door to the international stage through this partnership.”