ITF Reveal Adecco to Rejoin Davis Cup
December 4, 2010
World leader in Human Resources Solutions, advice Adecco will return to become the international sponsor of the Davis Cup by BNP Paribas, joining Fed Cup by BNP Paribas in the process. The agreement will begin on 4 December and will run through until 2013.
Adecco have previously sponsored the Davis Cup between 2002-2007 and will be reinstated as the Official HR Partner of Davis Cup and Fed Cup. In addition to on-site banners and hospitality, the company will now sponsor the on-court speed serve package for both competitions.
“It is always good news when a top sponsor like Adecco chooses your competition. It is even better news when they decide to come back,” said ITF President Francesco Ricci Bitti. “This shows a real vote of confidence for both Davis Cup and Fed Cup and reinforces the current strength of both competitions. We are delighted to welcome Adecco back. They are both friends and colleagues and we know, from experience, that they are a great fit for Davis Cup and Fed Cup.”
Adecco Group CEO, Patrick de Maeseneire commented on the decision to sponsor the Davis Cup: “We are proud to partner with the International Tennis Federation in what is the world’s largest international annual team competition in sport. By also acting as the Official HR Partner, we will be showcasing our top-class abilities in recruiting for large scale international sporting events.”