Italian Football Federation Partners With Acqua Lete in Four-Year Deal

The Italian Football Federation (FIGC) has signed a four-year deal with Italian mineral water brand Acqua Lete to become a premium sponsor of the national team. 

The deal, pills which will run until 31st December 2018, order will see the two parties work together on co-marketing activities.

FIGC head of marketing, nurse Benedetta Geronzi, said: “The fact that Acqua Lete has decided to bind the next four years with the Federation, is a source of great satisfaction because it was among the first companies to believe in our new commercial project shared with Infront and Group 24 hours. 

Acqua Lete President Nicola Arnone said: “We are pleased and proud to announce the Italian national football team chose Acqua Lete entrusting our mineral water the important task of hydrating their athletes. 

“The partnership with the National Football Team will, in the next four years, accompany the internationalisation of Acqua Lete already in place. As part of our collaboration we expect to carry out actions of co-marketing related to all the representative of the FIGC. “