iSportconnect Partners With Umbel

March 23, 2017

iSportconnect, the world’s largest global private network of sports business executives, is delighted to announce a partnership with Umbel, a leading software platform for sports and entertainment.

Umbel helps the most recognizable names in sports collect, unite, and act on customer data to increase engagement, revenue, and loyalty. With unprecedented fan insights, brands across the world now keep audiences engaged before, during, and after events.

Organisations using Umbel have made data invaluable to their marketing and advertising strategies to sell out events week after week. Spanning teams in various leagues, Umbel’s clients include the Florida Panthers, Brooklyn Nets, Arizona Coyotes, Phoenix Suns, Indiana Pacers, and New York Islanders, along with venues such as Circuit of the Americas, which plays host to the Formula 1 US Grand Prix.

Speaking about the exciting partnership, iSportconnect founder and CEO Sree Varma said: “I am delighted to be announcing our partnership with Umbel. We live in an age where data-driven marketing is more important than ever so we are thrilled to partner with one of the leading organisations in this space.”

Lisa Pearson, President of Umbel added, “We’re thrilled to announce our partnership with iSportconnect. We look forward to growing together within the sports industry, while also moving the industry forward in how it uses data to engage fans in a fast-paced and noisy environment.”


Notes to editors:

About iSportconnect:

iSportconnect is the largest global private network of Sport Business Executives where membership is exclusive and follows a strict door policy. It is a one-stop platform for any quintessential Sport Business Industry executive.

About Umbel:

Umbel helps the most admired companies in sports and entertainment understand and engage their fans. The leading first-party data management platform, Umbel empowers you to grow your fan base with engaging data collection campaigns, know your audience with a unified view from any source, and drive revenue with hyper-targeted advertising. Our goal isn’t for you to just collect data—it’s to make data the most valuable asset you own. Founded in 2010, Umbel is headquartered in Austin, Texas. Visit to learn more or connect with us on  Twitter, Facebook or LinkedIn.