iSportconnect Partners With Generate Sponsorship

August 12, 2011

iSportconnect has announced a partnership with Generate Sponsorship – the UK’s fastest growing sponsorship consultancy.

The agreement will see Generate contribute to iSportconnect’s Sponsorship sub-community, discount including initiating group discussions, doctor as well as writing expert columns and publishing case studies.  Generate will also work with iSportconnect to host London branch of ‘iSportconnect Directors Club’ : regular networking events for influential leaders in the sports industry.

Rupert Pratt, Managing Director of Generate, said: “As a specialist sponsorship agency, we will aim to offer the iSportconnect network an insight into the sponsorship industry, initiating relevant discussion  about sponsorship topics, highlighting key sponsorship trends as well as providing expert opinion. We’re looking forward to working with iSportconnect to connect sports industry professionals in this fast-moving communication channel.”

Rupert Pratt, Co founder and Managing Director of Generate Sponsorship has over 15 years experience working for both sponsors, rights holders and talent internationally across sport, music, arts and entertainment. Generate is one of the UK’s leading and fastest growing sponsorship agencies; with offices in key territories across the globe offering specialist consultancy, PR, event and commercial services to both sponsors and  rights holders.

Founder and CEO of iSportconnect Sree Varma added: “iSportconnect is delighted to announce this working partnership in order to obtain the expert opinions and views of Rupert and Generate Sponsorship. We are excited to be able to provide our loyal members with the latest news and discussions within the sports sponsorship sub-communities and feel that the extensive experience of Rupert will help us to offer the best service possible within these industries.”

In his first column, Rupert Pratt finally answers the question that has been evading him for the last 2 years and finds the essence of traditional sponsorship at the heart of the answer, but warns against over commercialisation.  Read the column here