iSportconnect hosts successful Digital Strategy Masterclass

By iSportconnect | April 13, 2016

iSportconnect and Omnigon staged an intriguing and successful Digital Strategy Masterclass in London earlier today.

The Grange Wellington provided the setting for the event which attracted top quality delegates from major rights holders and brands from the sports business industry.

Panelists at the event were expertly moderated by Pivot Sport, Ooyala and Omnigon themselves while panelists included representatives from the PGA TOUR, WWE, UFC, DraftKings, the EBU, SAP, Vindicia and FIFA.

The event was divided into three main discussions with the panels changing to discuss each topic including:

– Creating Value with Content.

– Disruptors & the Economy of Digital Rights.

– What Sport Needs to Deliver on the Promise of Digital.

The event was highly successful with attending delegates from: Arsenal FC, Chelsea FC, The Premier League, Formula-e, ESPN, Formula One, Leicester City FC, The FA, Tottenham Hotspur FC,  Harlequins, LTA, European Tour, UIPM, La Liga, NFL and many more.

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Scott Fenton, Markerting Director at UFC, Bernd Huwe Business Development Director of Sports at SAP and Jeffrey Haas CIO at Draft Kings made up the first panel moderated by Teresa Aguilar from Pivot Sport.

The panel created a fascinating discussion around the importance of fan engagement within the sport industry and how to use digital at the heart of their companies.

The second panel consisted of Stefan Kuerten Director of the European Broadcasting Union, Mark Lichtenhein, Chairman of the Sports Rights Owners Coalition and Doug Smith SVP of Vindica.

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This panel was moderated by Ooyala’s Sarah Kiefer and featured an interesting debate on Over-The-Top (OTT) platforms, Discovery/Eurosport’s deal with the Olympics and the importance of broadcasting deals.

The third and final panel featured Tracey Keenan, VP of WWE EMEA, Luis Goicouria, SVP of the PGA Tour and Rüdiger Müller, Head of Digital at FIFA.

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The Panel was moderated by Alex Chamberlen Managing Director of Omnigon UK and featured debate on OTT Platforms, attracting sponsorship deals and the differences in the sports covered.

The next iSportconnect event will be the Sports Performance Masterclass taking place on the 26th April,

To register your interest in that event please contact Elyse Gallacher at

More event pictures below

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Title Partner


Host Partner

grange hotels

Event Partners

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