IPL’s KXIP Begin Marketing Initiatives After Signing 5 New Sponsors

April 8, 2011

Kings XI Punjab (KXIP) of the Indian Premier League (IPL) has announced the welcoming of five new sponsors on-board and has launched marketing initiatives for season 4 of the competition. 

Pearl Group is the franchise’s Official Team Partner, Carlsberg is Exceptional Team Partner, Q Cinemas is Official Multiplex Partner, Coca Cola was named the Official Beverage Partner and Flying Machine as the Official Team Partner.

It has also launched a special initiative to support the team through Paint the town Red and a contest Rocky Ranjit ki Khoj, a search for the voices for the mascots. The franchise has also revamped its website – kxip.in – by adding several new features like live chats, contests, updates about KXIP cricketers.

KXIP co-promoter Ness Wadia said: “I am extremely delighted with the team composition that has Coach Michael Bevan and Captain Adam Gilchrist at the helm and a host of experienced and talented cricketer. We are also extremely happy about the domestic players who form the part of the squad. These young and energetic boys come from our catchment area and beyond. All of them have the potential of being mettle winners in their own right. All in all our team has the right mix of experience, youth and talent & the exhibited potential to go the distance this year.”

Further commenting on the partners association for IPL 4, he said: “Kings XI Punjab is delighted to renew its association with our long standing partners. Emirates, again is our Title Partner and the other partners who we continue our relationship are ACC as Official Team Partner, Gulf as Performance & Protection Partner, Wrigley as Official Chewing Gum, USL as Official games for Challenge Partner and Reebok as Official Apparel Partner. We mutually remain committed to our objectives and promise to take this association to new heights.

“We are also thrilled to have a number of new partners with us this season – Pearl Group as Official Team Partner, Carlsberg as Exceptional Team Partner, Q Cinemas as Official Multiplex Partner, Coca Cola as the Official Beverage Partner and Flying Machine as the Official Team Partner.  All of them bring forth their esteemed values and commitment & together we forge a new and lasting bond. We take this opportunity to thank all our partners for trusting us and we assure them of our utmost efforts to fulfill our common objectives.”

KXIP COO Col. Arvinder Singh further added: “KXIP values its enduring relationship with the fans and this year too our aim is to keep our fans and supporters at the core so that they take pride in being associated with us.  We received a stupendous response last year on our initiatives like Homecoming, an opportunity to meet and greet players in their hometowns in catchment area & Flying Catch last year. Hence we will be organizing them again this season in association with our partners i.e. with Carlsberg and Emirates respectively.”