IPL’s Knight Riders Stay Connected with Nokia Sponsor

April 4, 2011

Leading mobile handset manufacturer, Nokia India has renewed its sponsorship of cricket’s Indian Premier League (IPL) team, the Kolkata Knight Riders (KKR) for the fourth year in a row.

Under the terms of the agreement Nokia will continue as the principal sponsor of the KKR team, meanwhile Nokia India and the KKR team also announced a nationwide consumer campaign — ‘KKR Tension Mat Le Yaar’, which aims to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action.

According to Nokia, ‘KKR Tension Mat Le Yaar’ is a motivational consumer campaign that opens up an interactive engagement platform for KKR fans to interact with each other and their favourite team.

The campaign will make extensive use of the digital and mobile mediums to enable KKR fans to interact and share their stress busting mantras with the KKR team on both, match and off-match days.

In a bid to get Kolkata Knight Riders’ motivation high, fans can either send in or post their stress busting ideas thereby helping the team stay calm, focused and motivated to win the title.

Enhancing the interactive element, fans can view and vote for each other’s stress busting ideas, enabling each other to win additional points that can subsequently be redeemed for prizes including Nokia / KKR merchandise, match tickets and last but not the least, the grand prize of meeting Shahrukh Khan.

Speaking on the occasion, Nokia India VP and MD D. Shivakumar stated: “Nokia has had a long and successful relationship with Shahrukh and his team, the Kolkata Knight Riders. We actively support Shahrukh, our brand ambassador, and KKR. We’ve gained a lot through this association with KKR which really connects well with cricket and bollywood fans across India. This is our fourth year of association. Every year we’ve had a new angle on the game and KKR, and this year promises another innovative campaign.”

Commenting on the association with Nokia, Shahrukh Khan added: “Nokia and Kolkata Knight Riders are among the most visible brands at the Indian Premier League. We value our association with Nokia and I am very pleased that we have extended this relationship further. We start IPL season 4 with renewed optimism — it’s a new team and we intend put our best foot forward. I believe that the new IPL campaign — ‘KKR Tension Mat Le Yaar’ — will not only help the team stay focused and motivated, but will also bring the fans closer like never before.”