IOC And Lacoste Team Up To Launch Clothing Line
By Shantanu Srivastav | June 19, 2018
The International Olympic Committee (IOC) and French clothing firm Lacoste have joined forces to launch an exclusive men’s fashion line.
The Olympic heritage clothing and accessory collection kicks of this summer with numerous items celebrating the 50th anniversary of the Grenoble Winter Games and the Mexico City Summer Games.
The apparel – developed by Lacoste as part of a new licensing agreement and in line with the IOC’s Global Licensing Strategy – will initially be sold in 10 countries including the UK, France, South Korea and China.
Timo Lumme, Managing Director of IOC Television and Marketing Services, said: “We are delighted to announce the launch of this new collection, which marks the beginning of an exciting licensing agreement with Lacoste to further connect people with Olympic history and legacy. The collection celebrates the iconic designs of Olympic Games Grenoble 1968 and Mexico City 1968 on their 50th anniversary. These Games not only represented a turning point for the art and design of the Olympic Games, they also left a strong sporting and cultural heritage that is still acknowledged today.”
Lacoste CEO, Thierry Guibert, added: “We are happy to start this Licensing Agreement with the International Olympic Committee. Founded by tennis player and entrepreneur René Lacoste, Olympic medalist in 1924, the Lacoste brand carries the values of fair play, elegance and tenacity that are dear to the Olympic Movement. Those common values have inspired us this collection that radiate with a touch of French elegance the iconographic heritage of past Olympic Games.”