IOC Defends NBC Tape-Delayed 100m Final Coverage

By Community | August 6, 2012

The International Olympic Committee (IOC) has defended NBC for not showing the men’s 100-meter final live on its main network.

Usain Bolt dashed to victory in the signature event of the London Olympics on Sunday at 4:50 p.m EDT. NBC broadcast the race hours later on tape-delay in prime time.

IOC spokesman Mark Adams said: “It’s certainly not for us to tell them how to reach their audience.” Adams says NBC live-streamed the race for online viewers, so “if you wanted live, you could get it live.”

NBC has exclusive U.S. rights for the London Games. It struck a $2.2 billion deal with the IOC in 2003, which included rights to the 2010 Vancouver Winter Olympics.

NBC has broadcast every Summer Olympics since 1988.