IOC Awards Sub-Saharan Africa Olympic 2012 Rights To Octagon
December 16, 2011
apoplectic helvetica, remedy sans-serif; font-size: 10pt;”>The International Olympic Committee (IOC) has announced that Octagon has won the broadcasting rights for the London 2012 Games in Sub Saharan Africa.
The deal covers exclusive terrestrial television, and non-exclusive radio and mobile platform rights.
All parties have spoken today of their appreciation of the partnership.
IOC President, Jacques Rogge, led the committee’s statement.
“We are delighted to have reached this agreement with Octagon and look forward to working with them over the coming months to ensure a comprehensive broadcast of the Games in the region”.
Richard Carrion, an IOC Executive Board member who was instrumental the negotiations, also added his own comments.
“This is a new approach for broadcast rights in this region for the IOC. Our new partner Octagon has acquired the rights and will now begin to look for broadcast partners, who will be able to utilise a broadcast feed tailored for Sub-Saharan African viewers. We will be working closely with Octagon to ensure that the widest possible audience has access to the London 2012 Olympic Games.”
Octagon have expressed their pride in the agreement,and Qondisa Ngwenya, MD Octagon Africa, suggested the network’s recent progress in the region was significant in the award.
“Octagon Africa is extremely proud to have partnered the IOC to offer our continent’s broadcasters and sponsors relevant and compelling coverage of the Games. Octagon’s continued growth and presence in three of the key economic hubs in Africa gives us unique knowledge and insight. Africa’s free-to-air broadcasters remain one of the world’s largest markets for many of the world’s biggest brands.”
Octagon’s Head of Broadcasting and Sales, Jonathan Riley, who headed up the company’s negotiations, chose to single out the similarity between the two parties.
“Octagon’s commitment to the world’s principal sports rights holders to create innovative pan-African rights and media sales models meshes with the IOC’s vision and objectives for Africa. Our passion for production, distribution and integration of media, in partnership with Africa’s free-to-air broadcasters, delivers a mass-audience platform and genuine value to all stakeholders.”