Inthegame Joins iSportConnect’s Roster Of Advisory Clients
June 2, 2022
Inthegame, a global viewer interaction and monetisation technology leader, has become the latest company to collaborate with iSportConnect’s Advisory service.
Inthegame partners with leading broadcasters, brands, streamers and rights-owners to instantly deliver interactive viewing experiences on any screen. The company’s AI Powered video engagement products support both live and recorded content across all connected devices.
“ITG provides the largest set of out of the box tools, as well as the infrastructure which enables continuous growth and addition of capabilities.”
They combine advanced gamification capabilities, sophisticated monetization, and unique social features to deliver an innovative viewing experience. It enables content owners and brands to foster ongoing relationships with viewers throughout the entire viewing journey through clickable, intuitive modules.
Inthegame was created with a vision of connecting viewers with the content they love, creating fun and exciting experiences with memorable moments of engagement. Their offices are located in New York, London and Tel Aviv.
“We’re excited to work together with the iSportConnect team, who bring years of experience across a variety of sports verticals,” says Aviram Sharon, Co-Founder and CEO of Inthegame. “We believe our collaboration will enable leading sports and media organisations to gain access to Inthegame’s advanced video interaction technology, and meet their revenue growth, and audience engagement goals.”
“Inthegame’s technology is the perfect way to combat this challenge and transform the viewer’s experience.”
“Inthegame empowers OTT’s, content owners, and digital broadcasters to deliver the next generation of essential viewing features, as a first screen experience, on all CTV’s and mobile devices. In a time where on one side viewers consume content on a variety of TV’s and devices, and on the other, ease of deployment and customisation of product offers and engagements is crucial – ITG provides the largest set of out of the box tools, as well as the infrastructure which enables continuous growth and addition of capabilities.”
David Fowler, iSportConnect’s MD of Advisory, commented: “In the current day it’s incredibly crucial that the broadcast experience becomes more interactive and, from a sporting standpoint in particular, finds a way to create greater monetisation.
“Inthegame’s technology is the perfect way to combat this challenge and transform the viewer’s experience. We’re excited to help them take their business to the next level and create many more high-level viewing experiences across the sports industry.”
iSportConnect Advisory
iSportConnect’s advisory service works to help our clients with commercial development, marketing and communications, and global sports market entry and business strategy. Our consultancy clients include the likes of Vindicia, Tata Communications and InCrowd, among others.
About iSportConnect
iSportConnect was launched in 2010 with the aim of bringing together sports business professionals around the world in a networking community enabling them to meet one another, find information and obtain access to a wide range of relevant services. The platform is now the largest global private network of sport business executives, where membership is exclusive and follows a strict door policy.
