Intersport Becomes Official Presenting Sponsor of Four Hills Tournament
By Community | October 27, 2014
Intersport has been named the Official Presenting Sponsor of the Vierschanzentournee (Four Hills tournament).
Infront Sports & Media, cheap as the exclusive marketing partner of the Austrian Ski Federation (ÖSV) and the German Ski Federation (DSV) for the ski jumping series, has secured the world’s leading sporting goods retailer for involvement at the highest sponsorship level.
Intersport holds a long tradition and affiliation with ski jumping. The brand was a dedicated partner for over 25 years as Main and Title Sponsor of the “Intersport Springertournee”, which was later renamed Vierschanzentournee in 1995. Almost two decades later, in 2013, the brand resumed involvement with the prestigious event as Main Sponsor – a spring board to 2014 where it now, once again will be closely aligned with the event name.
Under the partnership, Intersport will benefit from comprehensive advertising opportunities in prime locations in TV camera view at the event venues, including Infront’s state-of-the-art LED advertising boards, the start backdrop, the coaches tower, the video wall and the stadium exit gate. Further promotion and activation rights are included.
Franz Julen, CEO of Intersport International Corp. commented: “After the Main Sponsorship commitment last year was crowned with success, we now want to lead the orchestra. Winter sports accounts for 1.7 billion Euros of sales, so is a key focus for Intersport. As the Presenting Sponsor of the Vierschanzentournee, we can emphasize our winter sport passion even more and become an integral part of the season skiing highlight with our brand. In the host countries, Germany and Austria, Intersport has held a dominant market position for many years and today operates through more than 1,800 stores.”
Michael Witta, Managing Director of Infront Austria, added: “The Vierschanzentournee is a fixture for millions of TV viewers around the turn of the year. The fact that two months ahead of its start, all top packages are sold, underlines the popularity and media potential of this platform. With Intersport on board, the sponsor group is led by a brand that can look back on a long-term tradition in ski jumping. Within the emotional environment of the Vierschanzentournee, Intersport can directly approach and enthuse its target audiences in Europe.”
Alfons Schranz, President of the Vierschanzentournee added: “As one can see from our shared history, Intersport and the Vierschanzentournee fit together excellently. Both brands embody the combination of tradition and innovation and represent the special element of sport.
Besides Intersport as Presenting Sponsor, Infront has secured a line up of other major international brands committing as Main Sponsors. For the 2014/15 season, Audi (car manufacturer), Bauhaus (home, office and workshop retailer), Generali (insurance) and Veltins (brewery), will use the four competitions in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen for brand communications.