International Masters Games Association Appoints Redtorch For Digital Strategy

International Masters Games Association has appointed Redtorch to develop digital strategy.

The London-based agency will develop and implement a digital strategy to engage and grow audiences: aiming to increase participation in Masters sport, develop a valuable community of Masters athletes, and grow commercial potential.

Jens V. Holm, CEO of IMGA, said: With this new appointment, we’re excited to work with Redtorch to identify how we can use data and digital strategy to engage more people with Masters sport, support our event host partners, and create new value for the Masters sports community.

Jonny Murch, CEO of Redtorch said: “There are incredible stories to tell about Masters athletes, so it’s exciting to be partnering with IMGA to help expand and drive their mission. From Auckland to Kansai and beyond, we’ll work to encourage athletes to practise sports regularly. As an agency with a passion for the positive impact sport can have, it’s extremely satisfying to be involved in such a dynamic project.”