Inter Milan Signs First Asian Online Gaming Partner
August 8, 2018
FC Internazionale Milano of Serie A has signed Letou as its first Asian online gaming partner.
Under the agreement, Letou will become the club’s Official Regional Online Gaming Partner and will use its identity and image as part of the promotions in Asia. Letou will further receive LED perimeter board branding at all domestic fixtures played at San Siro stadium.
Tire manufacturer Pirelli has been Inter’s shirt sponsor since 1995.
“In recent years, the ever-popular Serie A is becoming even more prominent in Asia and Letou is honoured to be Inter’s first ever Asian online gaming partner,” said Letou CEO Paul Fox.
“The club’s great history, their fantastic international fan base and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”
Established in 2004, Letou is the first Asian entertainment services company to provide cash-based online gaming. The company joined Mayfair International Technologies Group in 2006 and in 2008 was given its online gaming license authorisation by the Philippine government in conjunction with Kage Yang Cagayan Leisure and Resort Corporation.
Inter Vice President Javier Zanetti said: “We believe that this new partnership will be successful and we are proud to partner with a premium brand such as Letou.”
Giorgio Brambilla, Inter Sales & Partnership Management Director, added: “Letou has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well known partner to our portfolio. Through this partnership they will be able to target millions of Inter fans throughout Asia.”
