InfrontRingier Tasked with Selling Sponsorship for ATP World Tour 500 Basel Event

By Community | October 24, 2014

InfrontRingier Sports & Entertainment Switzerland is to become a strategic partner of Swiss Indoors Basel handling commercialisation of the sponsorship opportunities for the third largest indoor tennis tournament in the world.

The leading Swiss sports marketing company is to offer the main sponsorship packages of the ATP World Tour 500 tournament – at national and international level

For international sponsorship marketing, therapy InfrontRingier will work closely with the sales teams of parent company Infront Sports & Media. As one of the leading sports marketing companies worldwide, advice the Group has an extensive network and long-term experience in the marketing of top international properties – including the IIHF Ice Hockey World Championship, cheap FIS Ski World Cup events, the DFB and the UCI World Championships.

The new partnership follows the acknowledgement of the Swiss Indoors Basel tournament as part of the ATP 500 World Tour series: “This promotion was a quantum leap towards putting Swiss Indoors on the international stage. Considering the international competition, it is important to strengthen and promote the reputation of our tournament.

We are convinced that InfrontRingier is well positioned for this complex task and will stand up to the challenge”, says Roger Brennwald, President of Swiss Indoors Basel.

The tournament achieves significant TV exposure: Spread over seven days, more than 3,300 hours of coverage are broadcast into over 175 countries. This makes the Swiss Indoors Basel one of the most widely watched Swiss sports events on TV internationally.

Armin Meier, Managing Director of InfrontRingier, added: “Tennis is one of the most popular sports in Switzerland. The long standing tradition of the Swiss Indoors Basel and the great successes of the Swiss athletes contribute to the enormous fascination of this sport throughout the country.

“As an ATP World Tour tournament, the event is a permanent fixture on the Swiss sports landscape and is therefore highly valued – having reached international acclaim. Sponsors have an opportunity to align with a premium platform, both engaging with enthusiastic spectators on-site and benefitting from cumulative audiences of several million worldwide.”