Infront Sports & Media Extend Deal with Bobsleigh Federation

October 11, 2011

Infront Sports & Media and the Fédération Internationale de Bobsleigh et de Tobogganing (FIBT) will continue their partnership after they signed a deal that will last them until the end of the 2014/15 season.

The respective agreement was signed today at the SPORTELMonaco convention and runs for four seasons. The partnership covers the worldwide media rights for the Men’s and Women’s FIBT World Cup and the FIBT World Championships. It also includes an expansion of Infront’s role with the FIBT in representing international marketing packages for the sport’s top-tier sponsorship programme on an exclusive basis.

Increasing media coverage boosts sports exposure and as part of the agreement, Infront will continue to market all forms of media and electronic media rights including TV, radio, internet and mobile communications worldwide. Infront offers segmented packages market-by-market, including live, delayed and highlights coverage. The FIBT will produce its own, high-quality television coverage for the
FIBT events.

Since 2003, Infront Sports & Media has embarked on a path of expansion resulting in impressive levels of international broadcast coverage for the top FIBT events. Over the last six years, there has been an 84% increase in the cumulative audience (across all disciplines) and the hours of coverage have also grown impressively – up a huge 313% from 2004/05.

In the 2010/11 season, FIBT World Cup competitions were broadcast across 59 TV stations in 23 countries reaching a cumulative audience of 747 million viewers and a total of 988 broadcast hours.

Continuous exposure throughout the season in addition to the media rights distribution, Infront will exclusively represent the FIBT’s international marketing programme for the FIBT World Cup and World Championship events, offering sponsors a continuous, wide-reaching communication platform throughout the bobsleigh and skeleton season.

Along with the growing appeal of the FIBT events to fans and commercial partners, Infront’s efforts on the marketing side have resulted in very good results in terms of sponsorship. Among other agreements, Infront secured title sponsor Bauhaus and main sponsor Crystall Lefortovo for the FIBT World Championship – both long-term agreements that boost the stability of the platform into the future.

Ivo Ferriani, FIBT President, said: “Infront, as the leading expert in winter sports marketing, is undoubtedly in the best position to increase the impact of our marketing and media rights platforms. Top bobsleigh and skeleton events gaining popularity and it is therefore highly beneficial for us to have a marketing partner on board that holds the ‘big picture’, one that can harness this growth opportunity and help drive our sport forward on the long term.”

Bruno Marty, Infront’s Executive Director Winter Sports, said: “Over the four seasons, the aim will be to enhance various elements of the communication platform and to further strengthen the international appeal of the FIBT competitions on the road to Sochi and beyond. Working closely with the FIBT to offer a highly attractive broadcast product, we will increase the exposure of these premium winter sport events market by market and across all platforms – with particular focus on exploiting the new media potential.”

For the 2011/12 season, sponsors, fans and media can look forward to exciting bobsleigh and skeleton events across the world’s most prestigious tracks, including the ones in St Moritz (Switzerland) Winterberg (Germany) and Cesana (Italy). The 2011/12 VIESSMANN FIBT World Cup will start in Igls, Austria on 2 December and culminate with the BAUHAUS FIBT World Championships in Lake Placid, USA in February 2012.