Infront Opens New Office in Singapore

July 31, 2013

Infront Sports & Media has announced the opening of a new office in Singapore, allergy which with handle the sports marketing firm’s Asian operations.

Infront Pan-Asia, a wholly-owned subsidiary of the company, became operational as of 1 July under Managing Director Ian Mathie. Mathie previously held the position of Senior Vice President at World Sport Group where he did considerable business in the Asia-Pacific region.

The new Singapore-based office, which is the group’s third office in Asia, will work in close collaboration with Infront’s Beijing office, offering services to Japan, South Korea, Malaysia, Thailand, Indonesia, India, Singapore, Hong Kong, Australia and New Zealand in addition to Mainland China.

Philippe Blatter, President & CEO of Infront Sports & Media, said: “The inauguration of Infront Pan-Asia takes our growth strategy forward and extends the group’s global footprint. The new office will serve as a central hub and provide a well-connected regional base, from which we can exploit attractive opportunities for our clients in the growing Asian economies. As the global media landscape develops, the demand for top-level sports content is on the rise across Asia both from a broadcasting and sponsorship perspective.”

“It is an exciting opportunity to lead the development of this new Infront subsidiary – building upon the strong reputation the group has already established in the region in the last ten years,” said Ian Mathie. “Infront’s global expertise and trusted client relationships, combined with an understanding of the local market and respective networks will build value and maximise the impact for our partners – in Asia and beyond. Operating from the Singapore region, which will gain additional boost through the new Singapore Sports Hub project within the next year, we are well set to leverage great potentials in the Asian sports market.”

Infront Pan-Asia will provide the full-range of services offered by Infront Group’s other international subsidiaries, including broadcasting and media rights opportunities from the group’s sports portfolio as well as potential sponsorship deals in the region.