Infront Broker SiG Polar Deal as Official Sponsor of Werder Bremen

April 18, 2011

SiG Solar, specialist in distributing photovoltaic products, has become the Official Partner of German Bundesliga soccer club SV Werder Bremen, commencing with the 2011/2012 season.

The sponsorship, brokered by Infront Sports & Media, includes a strong advertising presence in the club’s Weser Stadium and It will advertise at the club’s home games, displaying a family of brands including SUN EARTH (solar modules) and etropolis (electric-powered scooters).

Sun Earth Solar Power is also involved with its distribution partner’s sponsorship of SV Werder Bremen – the debut in sport sponsorship for both companies.

As Official Partner, SiG Solar receives a versatile range of advertising platforms in the Weser Stadium, including static and rotating boards, perspective carpets (cam carpets) and advertising space in the stands. The company will also have logo identification in print and the online publications of SV Werder Bremen and access to the corporate hospitality offered at the Weser Stadium.

Jan-Christian Schröder, Managing Director of SiG Solar, stated: ”Regional roots and a pan-European focus – this is what SiG Solar and SV Werder Bremen have in common and the reason why we feel in the right place in the Weser Stadium. In addition, by integrating photovoltaic systems in the reconstruction of the Weser Stadium, the club has made a clear statement of principle on sustainable energy and environmental responsibility and offers us an ideal environment to present our photovoltaic and electromobility products.”

Klaus Filbry, Managing Director of SV Werder Bremen, said: ”SiG Solar as a leading innovator in sustainable energy is a very interesting company from our region. We would be happy if this partnership becomes a long-term collaboration. Having a sponsor from this industry sector, we fill an additional category in our sponsorship portfolio very well.”

Reinhardt Weinberger, Managing Director of Infront Germany, added: ”As an Official Partner, SiG Solar will benefit from image association with one of the most popular clubs in Germany – known for its sustainable approach in all areas – and from the attention given to the Bundesliga in Germany and abroad. The involvement of its Chinese manufacturing partner Sun Earth Solar Power demonstrates the appeal of the club as a far-reaching communication platform. The extensive presence of SiG Solar in the Weser Stadium will enhance the national and international awareness for the brand and products.”