Indianapolis Motor Speedway Extend MillerCoors Partnership
March 13, 2013
The Indianapolis Motor Speedway (IMS) and MillerCoors have extended and expanded their long running partnership, which will see brewer become the Podium Partner.
Miller Lite will continue as the Official Malt Beverage of the Indianapolis 500 and the Kroger Super Weekend at the Brickyard at IMS.
The expansion will see MillerCoors become the Podium Partner, signifying IMS corporate partners of significant investment level.
Jeff Belskus, IMS president and CEO said: “IMS has enjoyed a long, successful partnership with MillerCoors, and we’re pleased to continue that relationship for years to come.
“MillerCoors has created many innovative promotions surrounding IMS events throughout our relationship, and we’re thrilled the company is expanding its sponsorship and activation.”
The extension will see a continuation of the sponsorship of Coors Light Carb Day, the Miller Lite Party Deck and a new presenting sponsorship of the Snake Pit; a party area inside Turn 3 at the Indianapolis 500, with DJ’s and other festivities.
Coors has been involved with IMS since 1996 when it sponsored the Pit Stop Challenge.