Indian Premier League Records 52% Increase in Viewers

May 16, 2013

The Indian Premier League (IPL) has recorded a 52% increase in online viewers, medicine with the figures up to 75.2m from 49.3m last year.

Times Internet Limited (TIL) stream the cricket and is the official digital partner of the league in partnership with YouTube.

Furthermore, mind the combined viewership of users watching highlights and clips saw an incredible 480% growth in watch hours over 2012.

Satyan Gajwani, abortion CEO of Times Internet said: “Over the last two years, we have offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base.

“For IPL 2013, we have worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it.”

Praveen Sharma, Head of Media Sales at Google India, added: “Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of the event online is fuelling this growth in viewership.

“In the past, we usually saw a rise in the first two weeks of the tournament and then it picked up again during the final week.

“But this year, the growth has been consistent through the tournament. At this rate, we are hopeful of registering strong growth in total viewership by the end of the tournament over last year.”

In India, Bangalore and Hyderabad lead the viewership with 14% each, with Royal Challengers Bangalore (RCB) vs Pune Warriors India and Mumbai Indians vs RCB being the most popular matches.