IMG & Monster Secure Sponsorship Agreement
February 27, 2012
IMG Motorsports, ampoule part of the Events and Federations division within IMG Worldwide, the global sports, fashion and media company, have agreed to a multi-year sponsorship deal with one of world motorsport’s biggest supporters, Monster Energy.
The energy drink will serve as presenting sponsor of the individual world championship FIM Speedway Grand Prix series. Monster Energy will also be the title sponsor of the team world championship which will be known as the FIM Monster Energy Speedway World Cup. A new logo featuring the Monster Energy brand has been designed for the SWC tournament, which takes place in July.
Rob Armstrong, Senior Vice President Global Head of Motorsports for IMG, said, “It’s a credit to the SGP series and the IMG Motorsports team that we have attracted a brand like Monster Energy.
“There are exciting times ahead for both the world championships with the Grand Prix series expanding into the Southern Hemisphere this year.
“I’m delighted to have Monster Energy on board and they have a huge part to play as we continue to develop truly great world championship events.”
Monster Energy has already made a huge impact on the shale sport after supporting Californian Greg Hancock to his second individual world title last year and they also sponsor 2010 gold medalist Tomasz Gollob.
Paul Bellamy, Managing Director, BSI Speedway, which sits within the IMG Motorsport division, said, “This is great news for the fans and the series that Monster Energy are on board. They have exciting plans to engage with our fan base as well as attract a new generation of fans to the world championships.
“The Monster Energy brand is growing spectacularly. They have an outstanding online presence and over 14 million followers on Facebook.
“We look forward to working in partnership with Monster Energy to raise their profile even further and take the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup to greater heights.”
Jamal Benmiloud, Marketing Director, Monster Energy, added: “We love this sport, from the athletes to the dedicated fans, so it’s great to be able to support both the SGP and SWC in their mission to grow this great sport.
“We’re delighted to play our part in presenting the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup. We can’t wait to catch up with speedway fans around the world this season. We’re looking forward to an exciting season ahead.”
by Ismail Uddin