IMG & Amsterdam Arena Appointed Qatar 2022 Stadium Operations Consultants

The Qatar 2022 Supreme Committee has appointed IMG and the Amsterdam Arena as Stadium Operations Consultants of the 2022 FIFA World Cup.

The two organisations will assist in developing business cases for all World Cup 2022 stadiums, cheap stadium precincts and training sites. They will also asses operational aspects of the venues at the design stage for areas including catering and commercial strategies, pitch and building maintenance and safety and security.

Hassan Al Thawadi, Secretary General for the Qatar 2022 Supreme Committee, said: “We are looking forward to working together closely with these two extremely professional partners, who between them have invaluable experience in stadium operation in some of the most significant sporting sites across the globe.

“The appointment of Amsterdam Arena and IMG is crucial in delivering an outstanding 2022 FIFA World Cup. We are thereby placing a key focus on an amazing fan and player experience in all our stadium.”

Henk Markerink, CEO of Amsterdam ArenA, added: “I am impressed by the Qatar 2022 Supreme Committee’s ambitious and professional approach to the organization of the 2022 FIFA World Cup and I feel a shared commitment to make the World Cup in Qatar an amazing event with a great legacy to Qatar and the world. We are very honoured and pleased to be part of the Q22 team. By involving us in this early stage and letting us develop the Program Wide Strategies on various subjects we can optimally contribute to the organization of the World Cup”.

Iain Barnett, Vice President, from IMG’s Stadium Group, said: “IMG is honoured to have been selected to support the Qatar 2022 Supreme Committee on its ambition for an amazing World Cup.  We are delighted that the perspective of stadium operators has been integrated at such an early stage of the development process which is vital not only for successful delivery of the tournament but also a sustainable legacy.”