IJF and Esporte Interativo Sign Brazilian Broadcasting Agreement
By iSportconnect | February 8, 2013
Esporte Interativo (EI) has signed a deal with the International Judo Federation (IJF) which allows them to broadcast all major IJF events in Brazil until 2016.
The two have had an exclusive partnership in Brazil since 2010 and EI will now broadcast live IJF events on their TV, doctor mobile and internet platforms.
EI have also used social media to push Judo’s development in Brazil, cialis by posting news, drugs videos and photos on their Facebook page. They have also helped athletes by maintaining their personal Facebook profiles to create a good image of themselves.
Marius Vizer, IJF President said: “For many years, Esporte Interativo has been our reliable partner in Brazil. They tremendously helped us grow Judo visibility in the country by broadcasting live and on a free to air basis to millions of households.
“Today, it is strategic for us to secure long term relations with important TV channels such as Esporte Interativo, especially in light of the 2016 Olympic Games being held in Brazil.”
Edgar Diniz, President Esporte Interativo added: “Esporte Interativo is proud to have renewed, as the exclusive media partner of IJF in Brazil, for the next 4 years cycle all broadcast, mobile and digital rights to IJF’s events leading to Rio 2016.
“Bringing the excitement of Judo and the incredible achievements of our athletes into the houses of millions of Brazilians has been such a rewarding mission for us. We are looking forward to Rio 2016, confident that Judo will exceed all expectations and continue to be Brazil’s number 1 source of Olympic medals.”