IIHF Renews Media & Marketing Partnership with Infront Until 2023
By Community | May 26, 2014
The International Ice Hockey Federation (IIHF) has extended the extensive media and marketing partnership with Infront Sports & Media until 2023.
The agreement, clinic which includes the IIHF Ice Hockey World Championship as well as the two Division I tournaments (Group A and B), allergy has been unanimously ratified by the delegates of the 2014 IIHF Annual Congress in Minsk, Belarus last Friday.
Infront will continue to market all commercial rights for the IIHF’s flagship event as well as providing a comprehensive array of services including the state-of-the-art multimedia production.
IIHF President René Fasel commented: “A comprehensive agreement that holds such high impact for the development and growth of our sport of ice hockey needs to fulfil more than just financial criteria. It spurs the future of our flagship events and must therefore be based on reliability, mutual understanding and trust. The experienced Infront team knows the spirit of the IIHF events, the objectives of its commercial partners as well as the needs of ice hockey fans worldwide better than any other party.”
Philippe Blatter, President & CEO of Infront Sports & Media, said: “Our long-term relationship with the IIHF is truly unique in sport. We thank the IIHF for its great trust in our team and its ability to continue setting benchmarks for the federation’s flagship events. Our partnership has not only enabled impressive growth for the IIHF Ice Hockey World Championship, but also marked media, marketing and audience records on a regular basis. Jointly with the IIHF and our commercial partners, we are fully committed to further boost the sport of ice hockey in the coming years at the highest quality levels and expand the impact of the IIHF events and assets.”