Idea Cellular Acquires Mobile Advertising Deal with Cricket Website ESPNcricinfo
October 5, 2011
Idea Cellular is a major sponsor of ESPNcricinfo’s mobile website and apps in India, as well as the main web portal, to target cricket fans with a sustained and multi-faceted presence.
Multiple Idea Cellular ads – both static and rich media banner ads, inviting user interaction with Brand Idea – will be on display across the ESPNcricinfo mobile site and app.
Picturesque media banners will allow Idea to deliver multiple messages to consumers at different times throughout their visit to their app.
The campaign aims to ensure that on any single visit to the ESPNcricinfo mobile site or web portal, Idea is one of the most visible brands. Additionally, Idea Cellular will also sponsor the home page and rankings sections of the ESPNcricinfo mobile site, and, display advertising online.
Tom Gleeson, vice president, digital media, ESPN International, said: “Around the world, and especially in India, cricket is a sport consumed heavily on mobile media. More sports fans are following the sport on mobile phones and ESPN is now ideally placed to help leverage this opportunity for brands and to serve fans wherever they are.
“The nature and scope of this campaign enables Idea Cellular to deliver multiple messages during users’ visits and further demonstrates our unrivalled ability to connect brands to cricket fans both in India and worldwide.”