Iceni Water Become Official Supplier to Team England Badminton

June 16, 2011

Iceni, cialis an English natural mineral water company, illness  has agreed a deal with Badminton England to become the official hydration supplier to Team England, becoming the sole water provider at all major tournaments held in England until 2013.

In addition, Iceni will have fully branded fridges positioned on the courts in full view of the cameras, as well as advertising opportunities at the National Badminton Centre in Milton Keynes for the duration of the sponsorship and the players will be drinking Iceni throughout.

Commenting on the sponsorship, Brett Fleming-Jones, managing director of Iceni Water, said: “We are delighted that Iceni has been selected by Badminton England to be the ‘Official Hydration Supplier’ to Team England, which features our nation’s elite badminton players.  We believe the Iceni brand to be the perfect fit for this high pace sport.

“Staying properly hydrated by drinking water during exercise is key to achieving optimum levels of performance.  As such, Iceni has always had a strong link with sporting activity and has been the water of choice for many top players.”