Hyundai Reveal Marketing Campaign for 2014 FIFA World Cup

By Community | June 4, 2014

Automobile manufacturer Hyundai has kicked off their marketing for the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform.

Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail executions engaging and inspiring audiences.  

The spots will air on ESPN and Univision as part of Hyundai’s exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks.  2014 marks Hyundai’s fourth consecutive year since 2002 as the official vehicle sponsor of the World Cup.

This year’s creative theme celebrating fan passion is a nod to what being a true fan really means.  Hyundai’s ranking as No. 1 in customer loyalty for the fifth consecutive year, according to research consultancy, Brand Keys, served as the creative inspiration.  The all-new spots highlight the emotional love of the game and aim to inspire fans with two simple words – “#BecauseFutbol.”  Creative was developed by Hyundai’s agency of record, INNOCEAN USA.

“Boom,” a 30-second spot, celebrates fan passion as a powerful force shedding light on the world-wide phenomenon of baby booms. 

“Avoidance,” a 30-second spot, follows a man on his emotional journey home to watch a game he’s recorded.  He goes to great lengths to avoid spoilers throughout the day, only to be foiled by an unexpected source. 

“Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries,” said Steve Shannon, vice president, Marketing, Hyundai Motor America.  “As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen.”