Huggity and CI Sports Partner up in Turkey

Huggity and CI Sports last night teamed up to announce their official distribution partnership for the Turkish market. The move follows on from Huggity’s continued global expansion, which has seen them seal strategic partnerships in Australia, India and many across Europe.

The expansion will allow for Huggity’s core product, FanPic, the post event fan engagement technology to be utilised by sponsoring brands and sporting organisations so that they can activate their sponsorship online.

Along with the partnership last night saw the first FanPic to be taken in Turkey and in the Euroleague for the Fenerbahce game at the Ulker Sports Arena. The FanPic will go live tonight at 9PM here

Mike Sikorski (pictured right), CEO and founder of Huggity, commented, “We are delighted to partner up with CI Sports here in Turkey. The Turkish market is one we are very bullish about and can see a huge potential for our technologies to be utilised by sponsoring brands to fully activate their sponsorship online and build true engagement with both sport and music fans.”

Murat Dulge (pictured left), Managing Director of CI Sports, commented, “ We are extremely proud to team up with Huggity in the Turkish market and to deliver the first FanPic for Fenerbahce Ulker yesterday . This project is the first of its kind in the Turkish market and we believe that FanPic will be a great product to bring to Turkey’s many sports events, international festivals and concerts.

Given Turkey’s young population and their adoption of social media tools and channels more than any other country in the world; Huggity’s amazing technology will bring new ideas for brands to activate their sponsorship and engage with fans online and we are delighted to partner with Huggity to achieve #mce_temp_url#this.”

About Huggity

Established in 2011, Huggity is a sports marketing and technology company who have propelled themselves to become an industry leader in fan engagement. Through their cutting edge technology, the Irish company has adopted unique and innovative ways for sponsoring brands and sporting organisations to activate their sponsorship online and engage with fans.

Their core product, FanPic, is an engaging marketing tool providing post event fan engagement by allowing fans to relive the joy and excitement of their favourite sporting events.

The Huggity FanPic application is based on a huge crowd image. Fans can visit the FanPic and zoom in to find themselves and tag their image with Facebook. This allows brands and sponsors to engage directly with their audience at sporting events in the digital space. Huggity’s current client list include some of the biggest brands and sporting organisations in the world including Chevrolet, Manchester United, Bupa Australia, Sky Sports and many more.

About CI Sports

Established in 2010, CI Sports Global is a sport marketing company based in London, servicing to the sports industry with active operations in Munich, Istanbul, Copenhagen and São Paulo.

CI Sports’ vision is to provide the best service for brand holder names, partners, sponsors and athletes in order to help them to have informed decisions and facilitate creative methods for brand awareness within unknowns of sports industry. CI Sports Team are are passionate about sports and carry several years of industry experience, expertise and organisational skills in their respective areas.

CI Sports’ main priority is to create tailor-made solutions for its customers by creating long lasting partnerships rather than short engagement; they are extremely proud to differentiate themselves in their approach to conduct business with integrity and keep the amateur spirit of the beautiful game in the center of our activities.

CI Sports’ current client list include some of the biggest brands and sporting organisations in the world including Liverpool FC, Le Bron James, FC Monaco, McLaren Williams, Fenway Sports Management, Fenerbahce, Galatasaray and many more.

For further information contact:

Cian Kennedy, Marketing Manager, +353 (1) 410 0995 or email cian.kennedy@huggity.com

Murat Dulge, Managing Director of CI Sports dulge@cisports.co.uk