Honda Strengthens NHL Partnership With New Multi-Year Agreement
By iSportconnect | November 14, 2014
The National Hockey League (NHL) has announced a multi-year agreement with car manufacturer Honda.
Honda, who currently enjoys a partnership with the NHL, will further support its NHL relationship through media commitments including promotions across the NHL’s media platforms such as NHL.com, NHL Social and NHL Mobile.
The new agreement also leverages the NHL brand through use of League marks and collective use of team marks in Honda’s national consumer and trade advertising and promotion.
“Aligning the personality of Honda vehicles with the NHL is a natural extension of our fun-spirited brand,” said Jeff Conrad, senior vice president and general manager Honda Division,
“Participating in and being a part of sporting tradition also matches well with the activities of our owners. We’re thrilled to expand this relationship with the NHL in so many key ways to showcase the clean, safe and versatile nature of our lineup.”
Dave Gardner, Vice President of Sales and Marketing, Honda Canada Inc. said: “Hockey is a defining aspect of our culture and our relationship with the NHL is something we’re very proud of.
“Whether you’re a player or a spectator, hockey is something millions of Canadians are passionate about and that same level of excitement runs deep within Honda.”
Honda will continue its participation and activations at key NHL events throughout the season. At the 2015 NHL All-Star Weekend, Honda will be the title sponsor for the 2015 Honda NHL All-Star Skills Competition which takes place on Jan 24.
“Honda has been a longtime supportive sponsor of the League and this expansion of the relationship into Canada is a validation of the power of the NHL brand and our fan base,” said Keith Wachtel, NHL Executive Vice President of Global Partnerships.
“We look forward to exciting and engaging activations for hockey fans on both sides of the border.”