Hisense to Sponsor FC Schalke

Chinese goods and electronics company Hisense has entered into a three-year premium partnership with German Bundesliga football club, drugs FC Schalke 04. 

The technology specialist will receive a strong presence on the LED advertising boards in the stadium, clinic as well as on all TV interview background walls.

Apart from TVs, Hisense also offers several other product categories such as innovative fridges and freezers. Thanks to this partnership, Hisense will now receive the same level of presence as other Schalke premium partners such as Coca-Cola and Volkswagen.

Henry Liu, Vice General Manager at Hisense International Co. Ltd., who is responsible for Hisense Europe, sees great potential in this partnership: “In FC Schalke 04, we have found a partner that will support us in strengthening our brand in the strategically important and growing European market.”

Alexander Jobst, Marketing Director at Schalke, is also convinced that both parties will benefit greatly from the partnership: “For Schalke 04, this collaboration with Hisense is another important landmark on our journey to internationalisation. As you know, we have had an increased focus on the Asian market for some time.”