Highland Spring Seals Ryder Cup Deal
August 15, 2013
Highland Spring, the UK’s no. 1 bottled water brand, has agreed an exclusive supplier deal with Ryder Cup Europe to be the official water supplier to The 2014 Ryder Cup.
The deal will ensure the bottled water supplied at the tournament will comply with the organisers’ committment to the most sustainable event possible. Highland Spring water is bottled directly from a protected underground source in the Ochil Hills, Perthshire, which is only five mile from The Gleneagles Hotel, the venue for the 2014 event.
The bottled water brand will lauch a UK-wide promotion in September to engage consumers with The Ryder Cup, prizes will include a five-star weekend at the tournament as well as tickets and luxury UK breaks.
Highland Spring has a long association with golf and is Official Water Supplier to several European Tour Group Events. The water brand also strongly backs UK sport and is a long-term sponsor of many national and internation events across golf, tennis, cycling, rugby and athletics.
The Ryder Cup is expected to attract 250,000 spectators on site during the event, in addition to a television audience of 500 million across 183 countries.